How it works
Every lead you buy from us passes through the same five gates. This page explains each one, what it filters out, and what that means for the price you pay.
1. Capture
We own the capture campaigns. Paid search, native placements, and a small number of comparison sites we operate ourselves. We do not buy from aggregators and we do not run co-registration, where someone signs up for one thing and is quietly submitted to another.
2. Validate
Every phone number gets a live carrier lookup. Landline, mobile, VoIP, disconnected — we know before you do. Email addresses are checked at the mailbox level, not just the domain. Addresses are matched against postal data.
3. Qualify
A short scripted call or SMS confirms the person meant to enquire, is the decision maker, and sits inside the criteria you bought. Roughly a third of raw enquiries fail here. Those never reach you and you are never billed for them.
4. De-duplicate
Checked against your own purchase history for 180 days, and against every other buyer in your territory and vertical. This is what makes the exclusive tier exclusive.
5. Deliver
Posted to your CRM, webhook or inbox within 90 seconds. Speed is the single biggest lever on contact rate, which is why the whole pipeline is built to protect that window.
Request leads
Tell us what a good lead looks like for you.
We reply within one business day with realistic volume for your area, a sample record with the fields you will receive, and a price. If we cannot supply your vertical properly, we will say so rather than sell you a test batch.